row the boat...

on board of fashion, labels & the bi-annual circus around it neo designers but obviously allrounders mary-kate & ashley olsen. establishing their high-end label 'the row' within a williwaw earlies last year they're already a model's favourite to wear-about. as well is their second line 'elizabeth and james'. the latest coup-de-la-mode of power-couple olsen: a book on fashion back & forth entitled "influence" hitting the shelves this fall. to minimize the wait & add joyfulness voilà quite a frenzy today: a video on 'the row's holiday collection featuring dressing up, dressing down moments in la. definately a line to watch out for & get touchy in. 

photos:'s video-shots

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